As Emergency Managers, we preach the importance of exercises and drills to just about anyone that will listen to us. We must train our muscle memory to use what we will need during times of crisis.
In fact, we have trained ourselves so well, that we have become culturally comfortable creating wild scenarios and sharing them with those we are preparing to respond to disasters.
What happens, however, when this results in fake scenarios being shared in real-time media? What are the risks and possibilities that short exercise messages could be interpreted as real events? What happens when a fake message ends up being tweeted into a different stream via hashtag and is misunderstood?
I recently spoke on this very issue at the #140 Character Conference in Vancouver, Washington. I ask you to consider your goal and what it is that you are trying to exercise.